[kippinitreal]

I mean, it's totally fine for a non-profit to "wallow in irrelevance"? I think the fundamental issue here is that a tax-exempt non-profit organization like these board members are leading _shouldn't_ necessarily be chasing fame/fortune. By definition they've put mission above profits (with tax writeoffs as a benefit). The naivety seems to be that the company is trying to be altruistically mission driven while also acting like a typical ambitious/profit seeking startup. Startups are great! Just weird to wrap one in a non-profit which brings different incentives