[dragonwriter]

> Wired charges at all only so that you believe that getting it into your house was your idea rather than theirs.

No, they charge at all because people who pay for print ads pay more based on paid circulation (you get people who pay for ads in free publications, but they pay less), probably on the basis that paid subscribers are likely to actually read the publication it and not just pick it up to use as dropcloths for painting or kindling for fires.