If you employ someone to do a job and your goal is to have them do the job effectively and their goal is to get paid without doing the work, arguing about whether this is incompetence or something else is irrelevant and they need to be fired regardless.
Yes, but your complaint is that the job people at facebook are paid to do isn't the one you want them to be paid to do, not that they aren't doing what they are actually paid to do effectively.
Misalignment of Meta's interests with yours, not incompetence.