[drewcoo]

> Not to be glib, but I'd like to see him try to tackle these problems before saying that big tech is "selling basic usability back to consumers".

A problem statement is not invalid just because someone pointing it out can't solve it.

The tech industry has incentive ($$$) to improve click rates but very little incentive to improve UI beyond what A/B testing says makes the most money. The author was just claiming that from a consumer point of view.