[eternityforest]

I don't believe that Apple is the best at UI, from by limited experience with them. I have close to zero complaints about Android or Windows UI, besides pull to refresh.

Apple is the best at making tech not feel like it's actually tech, and creating a sense that it's just a transparent window to your content, the way that hand tools are transparent extensions of your hand, rather than interpreters that filter and alter your actions.

People who are already really good at doing stuff in the real world and comfortable in 3D space(The kind who probably gravitated towards skateboards and oil painting instead of video games) feel at home, and don't experience and loss of confidence which would cause them to give up.

It's not really easy to use, they have a ton of gestures and shortcuts. Windows/android is like doing what a screen says, Apple is like learning a dance.

If you have a very active mind that always tries to find patterns of logic, Apple gives you clarity and directness, but it doesn't spell things out and hold your hand as much as some stuff.