[qeternity]

> If the providers wanted to extract more money they would not create custom hardware which reduces overall costs and prices to users.

Extracting money is about margins, not revenues. If they reduce your costs (and their revenue) by 20% with a TPU, but they can produce TPUs for 50% less than buying gear from Nvidia, it's still a profitable move.

[verdverm]

Exactly, if I end up paying less and the cloud also makes more money, seems like a win for everyone

The "extracting" word typically comes with abusive connotations when used in the context of money, which doesn't feel like the right word for the win-win outcomes imho