[PedroBatista]

Their lawyers will argue that’s a transactional email part of the functionality of the app, so they can play fast and loose with legal requirements

[justinclift]

I'm not even their customer (and never will be), so not really sure what kind of app functionality they'd be claiming. :/

But the concept of your comment "they're just doing what they want because they reckon they can get away with it" is pretty common among large tech companies.