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by safety1st
930 days ago
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You're absolutely incorrect about this. What you're saying may have been true a long time ago but it's 100% wrong now. In 2023/2024 you should click unsubscribe links. No matter how spammy a sender is, an unsubscribe click is a big signal that they don't want to contact that email account again. It takes time and money to warm up a domain, prepare it for outbound email, and keep it from being blacklisted when you're sending out a high volume of mail. The days where someone can just spin up an email server in a couple of minutes and blast hundreds of thousands of people with spam are over. If you don't manage your reputation you'll get blacklisted in a matter of hours. The #1 way as a mailer to manage your reputation is to respect unsubscribe requests. Yes, clicking the unsubscribe link indicates that there's a real human checking the mailbox. But data resellers have many ways to verify the validity of a mailbox that are more effective than this one. And unlike this one, they don't indicate that the person dislikes receiving unsolicited email. So very few data resellers use unsubscribe clicks as a way to verify email validity, because if they do they'll be polluting their product with the emails of people who are likely to get pissed off by unsolicited mail, report it and get a customer's domain blacklisted. If the data reseller is selling "verified" data that is getting his customers blacklisted - he won't be in business for much longer. It's worth pointing out that not all unsolicited mail is illegal. There are exceptions carved out in US CAN-SPAM and in other jurisdictions. If you're a business in the US the law is basically that people can send you unsolicited marketing emails whether you like it or not, as long as they provide an unsubscribe link and respect your request if you click it. To not use the mechanism that is explicitly required by the law for your protection is shortsighted. |
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No, not absolutely.
I presume you are operating under the assumption that most bulk email comes from the big providers like AWS and MailChimp (who in fact uses on SendGrid underneath). And yes, under those circumstances you are correct. Those big firms whose day job is sending "spam" have a huge incentive to ensure you don't outright reject the spam - if they don't the reputation of the IP Address ranges they are sending from get trashed. For example, they go to the trouble of wrapping every link in the email with a redirect via them, so they can monitor what emails from them you are engaging with.
But I have some news for you - the vast bulk of spam does not come from them. Maybe you aren't aware of that because you use an email provider like GMail or Outlook. They stop most of this other spam (which is how we get to the headline). But nonetheless it's there, and if it does sneak through and you click on the unsubscribe link you no only won't be unsubscribed, you confirming your a real human will ensure you will be subscribed to many spam emails.