[batista]

>The old fringe player Apple could - the new $trillion corporate Apple might "think different".

I seriously doubt it. Especially since they became the "$trillion corporate Apple" by not caring about those things --so why change a winning strategy?

[excuse-me]

Because being a niche underdog is different from having saturated one market and looking for a different one.

[batista]

Good point, but they normally wouldn't cannibalize their existing markets (consumer) and their existing strategy by taking on a new market.