[soneca]

It was a political move to shame Bezos into donating money to the state using some reasoning that would make headlines (like this one) and spread the awareness of the tactic.

Bezos, though, was smarter and did donated the money, but to the neighbor state of Pará (which also has the Amazon forest in its territory). So the public image blackmailing worked in a way, but the governor who did it did not get the money.

[mc32]

It’d be like New York suing someone with a business by the name of Nova Iorque”

Or some gal selling “Eu ♡ NI!” stickers.

[soneca]

Only if New York was a poor state in a poor country and the gal selling stickers was one of the biggest company in the world.

[mc32]

Nah, either they have a legal leg to stand on or they don't.

Now if Jeff and Co. had an issue with someone starting a company called 'A Amazonia', they defo would have a leg to stand on.

[soneca]

My initial comment was precisely to point out that this is not about being legal or not at all. It is a sort of “public image blackmailing”.