If they really were trying they'd make material improvements to the browser to entice new inexperienced Firefox users, for instance by shipping an adblocker, turned on by default, like Brave has. Of course experienced users can install an adblocker themselves, but there is no growth potential in maintaining the status quo. Buying ads is pointless if they can't clearly communicate unambiguous objective practical upsides to switching.
For bonus points, this would also silence their critics who say Mozilla is Google's lapdog. But of course they cannot do this because the critics are correct.
For bonus points, this would also silence their critics who say Mozilla is Google's lapdog. But of course they cannot do this because the critics are correct.