[mathieuh]

If anything there needs to be more regulation in the UK, I don't understand why every year I have to go through the song and dance of calling up my ISP at the time, saying "it's too expensive I'm going to leave", and getting them to put the price down.

It seems like a lot of these companies' revenue relies on people being too lazy or ill-informed to do this so you end up paying way more than you need to be.

It literally takes two minutes on the phone sometimes.

[throwaway2037]

This is probably a function of the marketplace. Honestly, it is difficult to differentiate yourself as a modern ISP, except price. Most normies are using Gmail or the equivalent instead of POP3/IMAP from their ISP. As a result, ISP has cut-throat pricing that is probably heavily loss-leading. Then they jack up prices and how people are sticky -- don't leave. This outcome still seems better than shitty combined telco.

[sgt101]

There was a "cable 2" future where content bundles were going to drive differentiation, but then we got Netflix, Disney and Amazon so that went out of the window. I must admit I can't see any future for consumer ISP's apart from the one that you describe.