[flyosity]

I think the name Pocket is absolutely perfect. It lends itself to a really clear and understandable marketing slogan ("Don't have time to read it now? Just put it in your Pocket!") but also leaves room for how the company might grow and expand in the coming years. "What else can you put in your Pocket?" I'm sure they have that written on a whiteboard in their office with 30 bulleted items below it detailing what they can build next.

[lhnz]

It can also be used as a verb which always seems apt for a tool. As in, "I pocketed the articles and went to play my xbox!"

[Splines]

It's not a great name for search though. I couldn't find it on Google, and it's nowhere near the top in App Store search.

It's possible it'll get better as the name gains popularity, but telling someone "Search for 'Pocket'" isn't going to work right now.

[webwright]

It will be. Ranking in Google is based on links. In a few weeks tens of thousands of sites will be linking the word "pocket" to that site and they'll be the top result in no time. Surprisingly, there is already a really popular Android App called pocket ( https://play.google.com/store/apps/details?id=com.citc.walle... ), but with the traction of ReadItLater, I imagine they'll beat it out in no time.

[there]

It doesn't seem to take long for products-named-after-common-words to rank high on Google (though search in the Play store has always been horrible). Case in point: my Pushover app/service was released about a month ago and is on the first page of Google results for "pushover", despite there being a game and movie of the same name.

[SupermanScott]

I pretty sure that is Search Plus Your World customizing the results for you.

pushover.net is number 10 when I search in an incognito window.

[there]

I didn't say it was number 1, I said it was on the first page.

[ajross]

It's number 14 on a search for "Pocket" on the Android market, well off the first page (I see 8 rows on my phone). Not awful (I found what I was looking for, after all), but not great. Note also that they couldn't get pocket.com

[guynamedloren]

I made a similar tool for remembering things. It's also called Pocket. I shared it on HN a year and a half ago. http://news.ycombinator.com/item?id=2112144 glad I chose a good name :)

[lovskogen]

I wonder why they don't use "...in YOUR Pocket" for the copy.