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by robocat 924 days ago
> dark pattern

I wonder how often dark patterns are the result of goal directed A/B testing?

If the goal is set to "did the user click on an advert" - and the A/B changes are fuzzed CSS - then the results would be deviously dark.

1 comments

Reminds me of how my company is now tracking badge swipe data to try to enforce people going into the office 3 days per week, and sending tickets to managers about their reports who fall short of it.

Someone probably invented it to hit some KPI of number of employees going to the office 3 days per week.

The reality is people are going to the office sick and spreading all kinds of viruses, I often have to take meetings from my car because I can't find a meeting room, among many, many other problems.

But that dude that implemented the system probably got a promotion.