[dylan604]

A lot of people would "shop" at brick-n-mortar stores with a mobile comparing prices online. They would look at the physical item right then and there, but purchase from online. At least, that was the early days of online when people were still actually getting off their couches.

[sokoloff]

I think price comparison is totally valid, even across channels. But if the online price is the same as brick/mortar, it seems only fair to buy it from the brick/mortar store if they provided you some knowledge/service that the online places did not.

[dylan604]

in the early days of online shopping, online didn't charge taxes && gave free shipping. so if you didn't need it right then, it could be at least 8.25% cheaper where I live