[lotsofpulp]

> But looking back at those days where all platform embraced a strategy to "own ALL content",

I don’t understand how that could have ever been a strategy without buying the businesses that own most of the popular music, such as Warner, Universal, and Sony.

[rickdeckard]

Spotify is largely owned by those businesses, that was part of the deal to get them to even open their catalog

[lotsofpulp]

That is not true.

https://finance.yahoo.com/quote/SPOT/holders/

Any ownership by the record labels must be less than 1%.