[sho_hn]

I'm also curious what they need 10k people for. What of the business is so labor-intensive?

[bradyat]

Every Spotify wrapped is put together by hand

[donkeysquid]

I had a good chuckle at this

[notTooFarGone]

I'd guess managing labels, podcasters, marketing & ads + moderation takes a huge chunk there.

[hoseja]

I would like to say "curating the library" but it's probably license paperwork and negotiations with the rightsholders.

[sho_hn]

Probably those require a lot of local branch offices for legal reasons, so that's a lot of HR/admin overhead.

[bjord]

the constant interface overhauls they do, probably