[vitaflo]

It’s the same reason all UX Design went super flat. Flat geometric shapes and text are easier to display at various widths and size’s across a lot of different types of devices. Doing anything more complicated than colored in wireframes is too expensive to produce especially when time to market is important.

As a UX designer I hate this but that’s the reality of why every site has the same boring flat design.

[Dalewyn]

Text is also going out of fashion because supporting multiple languages is expensive compared to just a single set of hieroglyphs for everyone everywhere in the world.