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by _Nat_
925 days ago
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Title looks like misinformation. Sub-title says something different (and more plausible). Title: "Meta will enforce ban on AI-powered political ads in every nation, no exceptions". Sub-title: "With several nations expected to hold elections next year, Meta confirms its generative AI advertising tools cannot be used for campaigns targeting specific services and issues.". The idea of preventing advertisers from using AI at all ("no exceptions") seems fairly absurd -- for example, if an advertiser asks ChatGPT to spell-check something a human wrote, how would Meta know that ChatGPT did the spell-checking? But if Meta's just trying to manage how people access its own tools, then that'd seem like a different scenario. Presumably they mean that their tools couldn't be used directly, rather than not at all, though. For example, if Alice uses one of Meta's tools for some other declared purpose to spell-check a word that Alice'll then include in an ad that she'll ask Bob to deploy on Meta, then how would they detect such indirect usage? Though they might still try to detect their own tools' signatures on, say, images or longer bodies of text. |
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