[sabat]

Step 1: Be Guy Kawasaki

Step 2: Spend about $10,000 more than you need to because you're already independently wealthy through non-startup means (read: AAPL)

Step 3: Get much more attention for your startup than most people would because you're Guy Kawasaki

Step 4: Sell as soon as it's feasible

Step 5: Profit

[patio11]

I considered writing a counter-point to this on my blog, which is about actually starting a business on a shoestring. ($60 budget, ho!) However, I realized that I have users, revenues, and profits and thus my business bears about as much resemblance to Truemors as it does to fried jellyfish on a stick.

[frisco]

What? That's not a legitimate PROFIT strategy. You missed a vital step.

[sabat]

You're right, I left out this:

Step 6: ???

Step 7: Profit! (Again)

[frisco]

yep. that's better.

[graemep]

Has there been any indication of how much he sold it for.

Looking at the Alexa, Compete and Quantcast all seem to show that the Truemors never got much traffic and generates a tiny proportion of what Now Public traffic now. Why is it worth anything?

Even better, if he did get a decent price, can someone tell me how to get a buyer to value my site using the same metrics? I thought not.