[liversage]

The brand name 'The North Face' is inspired by mountaineering where the north face of a mountain often is the most interesting but also difficult side as it's always in the shade (in the northern hemisphere). E.g., the Alps have the famous classical north faces of Eiger, Matterhorn and Grandes Jorasses which are climbed by only the most accomplished mountaineers.

[granzymes]

Their logo is also based on Half Dome, an iconic rock formation in Yosemite.