[0xbadcafebee]

People complain a lot about Jira, but Bitbucket is legitimately shitty. Bitbucket lacks tons of features. If you try to integrate it with another product, typically features don't work for Bitbucket, where they'll work for GitHub or GitLab. It only recently, after something like 7 years, gained the ability to pass a secret in a webhook. Group/Org level permissions for certain project properties are apparently not exposed by their OAuth API. Adding repo deploy keys and permissions to integrated products requires manual intervention. The Markdown parser is buggy, the UX is annoying and less useful than their competitors, feature requests go unanswered.

It's bizarrely been on life support forever. Atlassian doesn't seem to want to invest in it, despite the fact that the hosted VCS landscape isn't that big, and they've had a huge opportunity to steal business by converting GitHub Enterprise customers to a Bitbucket offering with cheaper deals from bundling with other Atlassian products. Despite all this, there isn't a single solitary reason to adopt Bitbucket, unless using GitHub and GitLab are forbidden.

We stay on Bitbucket because we don't want to invest the money and time it'll take to move off. But we know that we will move eventually, because the competition is just better in every way. I can't say that about the rest of Atlassian's products.