[acdha]

Oh, sure, but that’s a hefty premium to pay if you don’t need it frequently - the $20+k extra people pay for commuter trucks would pay for thousands of truck rental hours, and that’s before you factor in the higher operating costs and insurance.

[sciurus]

Why do you say it's $20k extra? You can get a well-specced new mid-size truck for $35-40k. That's about the same as you'd pay for a mid-size SUV.

[acdha]

Both SUVs and trucks are heavily promoted by the manufacturers due to their higher margins - convincing Americans to pay 10-20% more margin is literally what saved Detroit around the turn of the century. The average midsize truck hit $42k and full size is over $60k, but the median buyer doesn’t need anything a sub-$30k sedan could do at more than a couple of times a year, if that - we didn’t add millions of contractors in the last couple of years and the best selling configurations are designed for luxury and image, not utility.