[rainsford]

> Many trucks are driven by folks in the trades.

It's a little hard to believe that's the primary market given the design trends in trucks that seemingly make them less attractive and useful to tradespeople while being more appealing to folks in the fashion accessory market.

For example, the trend of trucks getting more and more expensive with luxury features and interiors or the increasing popularity of short beds with giant cabins or the higher ride height that makes it more of a pain if you actually lift things in and out of the bed. Or even the enormous tall fronts that make it a lot more likely you're going to run over stuff you can't see. I'm not sure why anyone with an actual job related need for a truck would be driving those trends.

[philwelch]

The ride height is useful for road visibility; you can actually see over the top of smaller vehicles. There are also unintended consequences from how a lot of car regulations are written.

[rascul]

Luxury features and interiors and giant cabins can be great for those tradespeople who have to ride in the truck every day.