[bachmeier]

> I am very worried about Evernote, and this is another clear sign that Evernote just doesn't "get" it.

My interpretation is that they believe the product can't compete for new customers. They're trying to suck as much money out of (a very large number of) paying legacy customers as they can before they shut the service down. They don't care about free users, since they don't expect new customers anyway. They implemented big price hikes a while ago.