[wharvle]

Devil’s advocate: “You can choose what to give us and we’ll display it… but if what you give us isn’t good enough, who knows what might happen to your links’ prominence on our site?” isn’t quite some fully-voluntary thing when Google’s the one saying that.

[Dylan16807]

"You can choose between prominence and opaqueness" seems like an okay deal in a vacuum.

I suppose the issue is more that there's too much competition for news, rather than google making the competition unfair.