[jbellis]

Misleading headline. Here's a better summary:

$36,000 "raised"

$32,000 received after kickstarter fees

$12,000 spent on rewards

$2,000 spent on taxes because we didn't understand how LLCs work

$18,000 left for our company and game development (including $5,000 spent on incorporation, which seems a bit high for an LLC but not a total waste, and $3,000 attending PAX, which probably was a waste but you can't blame expensive lawyers for that)

You could be reasonably accurate and still sensational with a "How we lost 50% of our kickstarter funds to overhead" headline, but "ended up with $4k" is ridiculous and not supported by the article.

[franciscoapinto]

Like I stated somewhere below, I wasn't aiming for sensationalism. Like I also stated below, suggest a better title and I'll update the submission.

"How we lost 50% of our kickstarter funds to overhead" is not a better title, since your definition of "overhead" may not be mine -- it isn't, in this case.

[jbellis]

Hiding behind "nobody has suggested a title I like so I'll leave the one everyone agrees is egregiously misleading" is, bluntly, a dick move.

[franciscoapinto]

Nice strawman. There was a single title suggestion -- yours. I explained why I didn't agree with it. I'm not out to get you, and I don't purposefully choose "sensationalist" headlines for my submissions. I admit that the "actually" on the headline was poorly chosen and shouldn't have been there.

FYI: There's apparently a time limit for editing a post. I can no longer change it.

[teilo]

Sorry, but I agree with the GP. When I read your title, I expected you to be describing how Kickstarter cheated you.

A better title: "Want success using Kickstarter? Start with a business plan."