[nicolaslem]

It is probably not very impactful alone, however Apple is very good at setting trends that everyone else wants to copy, for better or for worse (TouchID, the notch...). Apply the same heuristic to bigger appliances, cars or servers as in the article and it starts to be impactful.

[forward1]

They have set trends, but not good ones: abusive labor practices abroad, implication in spying and surveillance, behaviorally conditioning people to buy new devices every year, while also slowing down and breaking old ones. To think Apple does anything, let alone green-washing, for a purpose other than marketing is naive.