Concerning the pricing, it's a freemium model based on the amount of Runs made. We offer 50 runs per month which approximately means 50 diagrams generated. We consider that a run is performed every time you modify your terraform files as we will process them to generate a new diagram.
Regarding the name Holori, despite we are french, the name actually sounds Italian and I personally love the italian language :) Also we wanted a name that sounded technological, fun and that could be pronounced worldwide!
Some ideas to make your value proposition clear to visitors to your website:
1. On the landing page show a side-by-side of some Terraform code and its corresponding diagram (produced by your tool).
2. Show a range of screenshots of nice looking diagrams produced by your tool, including the isometric versions (shown in your video).
Questions:
1. Can you share more information about pricing? Freemium or free-trial?
2. Why did you choose the name Holori? What does it mean?