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This fight is being taken up by a privacy group noyb. It is not necessarily against Meta directly, but against all websites that attempt to force consent for tracking. Noyb is looking to set a precedent. Meta is the biggest company doing this, and so a win here would send the message of 'If Meta can not defend this, then a smaller website definitely can not defend this'. Noyb has been known in the past to create mass filings against companies that have a clear, well defined breach of privacy.

As to if there are bigger fights to fight. Probably. But noyb has chosen to fight this fight, and I think that is fine. Someone else will have to pick up the other fights.