[lupusreal]

Making clear allusions to the company without directly naming it allows anybody in this conversation who cares to figure it out easily, but doesn't get this discussion automatically indexed with that company's name. Naming the company in a response is rude and unnecessary.

[jen729w]

Disagree. I sometimes have cause to comment here and obliquely reference my own project, without its name.

Because its name isn’t important to the context, and mentioning it seems gauche; I don’t want to ‘make the conversation about me’.

It’s not because I really don’t want anyone here to know about it: if that was the case, I would have kept my trap shut in the first place.