[wkat4242]

US customers have more spending power than the average EU customer. So the ads are worth more as there's more opportunity to sell.

[consp]

GDP with PPP compensated is on par or better in NW Europe and for all of the EU it's about 70% of the USA (which has about 100m more people than the USA). You'd expect it to be a lot closer.

Yes it is most likely to be less but not a factor of 3 simply based on purchasing power alone.

[wkat4242]

I'm sure it's not the only factor but it's surely one. Here in Spain we really make a lot less than in NW Europe. central and eastern Europe are even worse off.

[a1o]

What is NW Europe?

[_jal]

The US also has close to no data privacy protection, so you can also practice whatever targeting and manipulative nonsense you want on your subjects.

The delta there shows what that's worth.

[Nextgrid]

And generally no consumer protection, so you can milk the marks out of more money than you can in Europe.

[still_grokking]

Do you mean US advertisers are paying three times more to FB than the advertisers in the EU?

Please don't confuse things. FB users aren't FB's customers. FB doesn't get any money directly from the (on average just a little bit) richer US users.