[somenameforme]

Starbucks revenue, from coffee, was $32 billion. Their 'profit' from gift cards was 0.6% of that.

[Yiin]

What was their profit from coffee? Comparing revenue with profit numbers says nothing.

[throwaway2037]

Nit pick: It would be better to compare Starbucks coffee profits vs gift card "profits". Without expired gift card balances, the profit margin is zero (or negative) on gift cards.

[hef19898]

That's why comparing revenue to profits to valuation to GDP doesn't make any sense at all.