Not sure the math even comes out obviously in favour of someone who overindulges but dies an early death, vs someone who lives long and enjoys a coke every so often throughout that long life.
Of course it does. Let's just calculate the revenue of two scenairos:
Person A consumes 2L of Coke every day. Dies an early death at 45 year old. 2L coke is ~$2. From the age of 18 to 45 that person spent $19710.
Person B is good at consuming things with moderation. Drinks one 7.5 oz Coke per week, and lives to the ripe old age of 90. A ten pack of 7.5oz coke is ~$6. That person spent from the age of 18 to 90 about $2252.
You can of course tweak the assumptions, but the thing is sugar doesn't kill anyone that fast. People by and large don't drop dead in years from overconsumption of it.
Person A consumes 2L of Coke every day. Dies an early death at 45 year old. 2L coke is ~$2. From the age of 18 to 45 that person spent $19710.
Person B is good at consuming things with moderation. Drinks one 7.5 oz Coke per week, and lives to the ripe old age of 90. A ten pack of 7.5oz coke is ~$6. That person spent from the age of 18 to 90 about $2252.
You can of course tweak the assumptions, but the thing is sugar doesn't kill anyone that fast. People by and large don't drop dead in years from overconsumption of it.