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by mjs00
5172 days ago
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"Crossing the Chasm" is definitely a good book to understand one perspective about how technology is adopted. Basically find any way to get early adopters who are known by their peers to visibly use your product/service, then reference those folks in your marketing to start the bandwagon to get a larger user base who start self referencing and recommending. This played out at several startups I was with. |
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