[throw_a_grenade]

OK, I have a better comparison: companies are not allowed to give away rotten food for 0€, and talk bollocks like "we give you a choice to pay for the fresh one". They need to dispose of it to make sure no-one attempts to eat it, even hungry people in poverty who have trouble to get the food in other ways.

Because getting free food is not a fundamental right either, isn't it?

Personal data is a toxic asset. It also needs to be disposed of.