[Exoristos]

I would pay $1 or $2 a month, not $5.

[carlosjobim]

People say this, but it's rarely true. Anybody running a subscription service quickly learns that it's not worth bothering with customers who won't pay at least $5 per month. They're the most trouble for the least income.

[ploum]

If the switched to 2$ a month, they might double their customer base.

And still earn less money (not even counting the costs).

So, sadly, it is sometimes smart to be expensive.