[bawolff]

> "Promoting your database system or start-up with a shirt is almost as important as getting the thing to actually run. As I've told my students several times, in the world of databases you don't sell the steak, you sell the sizzle...A good shirt can get people to feel like your DBMS is going to solve all of their application's database problems."

I can't tell if this is sarcasm or serious, but either way is a sad reflection on the state of the DB industry.