[vulcan01]

The Linus Tech Tips video says that it's a commercial product for use in factories where dust and other airborne material mean they can't use fans for cooling (apparently, similar previous products from this company used passive cooling).

However, the marketing images on the product page don't match with this; there's definitely a lot of images of use at home. I'm not sure whether it's a consumer product or not.

[nomel]

For small companies/startups, selling a niche product, direct to consumers is rarely worth the time. You have a small team that should be putting their effort into selling/packaging thousands with each call, not 2. The company lights only stay on if the collective sales goals are met. And, shipping to Joe Shmoe can easily cost money. This is why places like Adafruit exist: direct-to-consumer is a huge pain.