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by govg 931 days ago
A lot of finance companies sponsor events / prizes like this simply as a means of advertising and PR. If you come across this prize as a math student, now XTX is in your head and maybe you'll look them up and decide to intern there. And 10m is a drop in the bucket for such goodwill and PR, especially because anyone who has the skills to win this can surely be hired and make them as much money.