[swansong]

I am part of a micro social network - a conversation group on WhatsApp on the iPhone. The name of the group changes occasionally but the members stay the same, mostly close friends and family, and everybody understands how it works. It would probably feel different if we tried to do it on Path or FamilyLeaf, or whatever other service pops up to commoditise the experience or connecting with people close to you. I wondered how long it would take for companies to arise out of this natural phenomenon, as Facebook becomes a hardened institution. I've been convinced for a while that new social networks will be smaller, yet more meaningful. I guess I need to look for the next move for my killer startup.