[groby_b]

"will muting each and every sound sell more cars?".

Maybe muting sounds won't. But a general focus on quality will. There's a good amount of potential customers who consider Tesla low quality. There's a good amount of EV competitors who deliver better quality, these days.

And, more importantly, it might not sell more cars next quarter. But not doing that will lead to a continued decline in perception, and that is a price that's only paid a few years later.

Growth mattered above all when Tesla was creating the market. That is shifting right now, and a "new products! growth!" approach won't be the winning strategy for much longer. And, most importantly, cars are not software. You can't fix reputational issues with a patch.

If Tesla waits until the competitors are quiet, it's too late. "We're almost as good as our competitor" is not a helpful selling strategy for cars. For most consumers, a car is a long-term (4-8 years) commitment, bought on a very reputational basis.