[salimmadjd]

Depends on your market. If this is a new and growing market don't worry about it. I've made the same mistake couple of times. I let a competing site get me change my plan. I became more focused on the competitor than on the market and how to let my service and product match the market needs.

If you believe in the service you are providing and the market is big enough, then double down. But keep your eye on beating the house and not the guy with the bigger stack of chips next to you.

And remember most first-time buyers of this service are not going to know who has more funding. So when the bigger guy starts to spend money on marketing, you just ride along on their wake.

[fossley]

Did the times when you didn't force a differentiation or change of direction due to competition turn out well for you?