[marquis]

We've been in the same boat: competition is GOOD. They help build the marketing buzz, and many people look for alternatives to see who is offering the best deal or solution for their problem. They can help explain the problem you are solving. If you can solve a niche problem, go for the niche that has money to spend - not the million-users-who-spend-$2 group. You'll get funding to keep going and from there see if you need to pivot to capture a larger section of the market.

[fossley]

This was what I was settling on. Although we are not a me-too currently this seems balanced when considering our overall differences.