But that’s the entire point. It isn’t funny, it is legitimate effort to offset the harm caused by consumer demand that won’t go away. My problem is that it is flippant, ignores the nuance, and is borderline ignorant. It has no place here, whereas the math around the topic does. Curiosity and discovery over shitposting.
I agree, but there's another side of the coin that's perhaps best demonstrated by "Climate-friendly" burger patties. We'll do anything to roleplay that we care instead of the hard things.
That said, I don't think responsibility falls on Shopify here. But I did find myself nodding along with them as I find myself scrolling Amazon for "deals" on things I don't even want!