I'm trying to peek at the data in the dev tools. It's doing a long running request to https://bfcm-globe-data-service-central.shopifycloud.com/pub... which is constantly downloading more data, but when I go to peek at the raw data in the "EventStream" tab it shows nothing.
It does look cool, but I do find the 'Carbon removed' ticker slightly misleading. In what way does this reflect carbon removed? Surely carbon added to the atmosphere is broadly proportional to the total value of sales.
Sadly those are almost certainly greenwashing bullshit. John Oliver did a piece on that. Also there was this guardian review that didn't find a single satisfactory project among 50.
Yes, afaik, direct air capture currently is miniscule and when it is happening the co2 is sold on the market, where it replaces waste-product-co2, so in the end no co2 is actually removed from the atmosphere.
It's currently in research phase, marketing it as "you can offset your carbon emissions here" is lies.
We currently can't both consume like this and improve the outcome of global warming. The whole idea of black friday goes against such efforts. Attempts to market it otherwise, even if they were credible are greenwashing.
Shopify lists their partners on the page and it seems legit enough, not just "Thanks for the $10, I won't remove this tree on the side of this mountain now".
It’s 100% false consciousness. The Black Friday consumption is a significant carbon pollution event, but ‘conscious consumers’ (and engineers) appreciate the carbon offset trick.