[Jensson]

55% of that goes to the content creators. Most videos you watch at youtube wouldn't exist without people watching those ads.

[Tryk]

55%? You mean Google shared the metadata and the resulting profile it build of you across the web 55% with the creator?

Obviously not. They give a pittance of what they make with a single ad while continuing to use the data they acquire for as long as they want without you having any say in the matter. They simply steal this "useless" data and make billions year over year.

[mixmastamyk]

How generous, with a conflict of interest on who decides the split. Good, most is garbage. One reason I use it rarely.