[mtrichardson]

I think the difference here is that I'm already on my phone or iPad looking at the item in the first place. It's a pleasant experience for me to look up things that I might like, or to grab something I know we need. Oh, we're out of light bulbs? Pull out the phone, Prime them, done, don't need to think about it. It's not that it's easier on the phone/tablet over the laptop, it's that more and more those devices are becoming the first thing I go to.