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by smarri
941 days ago
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I think it looks good, certainly polished and professional and good brand name. I'd focus on sales and distribution and less now on building (of course build based on what your customers are saying they need). Can you team up with gyms and personal trainers, or social running/lifting/ other exercise groups. I'd just start giving them a call, emailing, or showing up. I've certainly tried to sell products that were waaaaay less finished than what you have now. Good luck! |
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I've considered 3 models:
1 - Standard B2C - Basically, what's out there now. Try to go after end users directly
2 - B2B2C(-ish) - Basically, what you're suggesting, go after coaches/trainers with clients and work something out so that they can deliver their programs through the app, collect info about compliance to the program, etc. To your point, it definitely seems like there could be something here, and I need to lean into this more.
3 - Whitelabeled Solutions - As I look forward, I'm also now considering the possibility of an approach of cloning the app, rebranding it, updating its content, making minor tweaks, and licensing it to 3rd parties who want their own fitness app. (Maybe a fixed license, but probably a rev share.)
I haven't really made any headway on 2 + 3, but I'm increasingly thinking about them.