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by gruez 943 days ago
>20% of luxury goods buyers are making under $50k.

source?

2 comments

It's also a misleading statistic if true.

Part of it is that luxury goods have a wide variety of prices. A $100 watch might be classified as a "luxury good" or a $200 pair of earrings. Part of it is it was about buyers, not total purchases or dollar value.

The people who stretch to buy a pair of $300 jeans as a Christmas present are on equal footing in that statistic to the people who dress head to toe in Gucci and never wear the same thing twice.

So, yeah, 1/5 people buying a luxury good making it the item they splurge on while making under $50,000 is reasonable.

If air Jordan’s are luxury products then yeah easy to see how that is